Channel Management

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.


Top Leaders in CRM: The 2019 CRM Influential Leader Awards

Join us in recognizing their achievements

Mindmatrix Brings Critical Add-Ons Into Focus: The CRM Rising Stars Awards 2018

Enhancing its sales and channel enablement platform

The 4 Key Customer Service Omnichannel Considerations

Contact centers have deployed new technologies in silos; integration is difficult but not impossible.

Gamification Comes to the Contact Center

Game techniques keep agents happy, engaged, and better equipped to handle interactions.


Beyond the Quota: 5 Steps for Building an Effective Channel Sales Engine

Success comes down to establishing the right foundation for channel success and consistently showing value to both the partner and their customers.

3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World

Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.

4 Big Sales Benefits of Channel Data Management

Across the globe, channel partners hold an estimated $1.5 trillion worth of unsold products at any given time. Getting timely, decision-grade channel data—including a clearer view of end customers—can uncover new ways to boost product sales, translating into millions of dollars in additional revenue.

Bringing Engagement Back to Customer Relationship Management

Traditional contact centers need to give way to omnichannel engagement centers. (Featured on SmartCustomerService.com.)


What CRM Automation Doesn't Offer, Process Does

Manage by exception to zero in on buyers' needs.

The Unified Omnichannel Enterprise Is No Longer a Pipe Dream

A company must connect all of its interaction channels so a customer can traverse them without losing any data.

Forging the Next CRM Frontier

Integrated technologies hold great promise for the future of CRM.

Turning the Customer Experience Tide

The risk and opportunity of promising seamless customer experiences.

Buyer's Guide Partners