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Channel Management > CRM News

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.

LivePerson Partners with Avaya

Avaya and LivePerson have integrated their product, go-to-market, and services to provide a unified, omnichannel suite for customers with on-premises, hybrid, or cloud contact centers. (Featured on SmartCustomerService.com.)

Sanity Launches Sanity Create

Sanity Create is an AI-assisted content workspace integrated with a CMS.

Customers Look for Successes with Genesys at Xperience '24

An LGBTQ hotline, HSBC, and Coca-Cola all have big plans for Genesys' contact center solutions. (Featured on SmartCustomerService.com.)

Genesys Shepherds in A New Era of Contact Center AI at Xperience '24

Genesys is expanding Genesys Cloud with more robust, intuitive AI for orchestrating customer journeys. (Featured on SmartCustomerService.com.)

Iterable Adds Generative AI-Powered Journey Builder, Brand Affinity Reporting, WhatsApp Integration, and Smart Segmentation

Iterable has added several generative AI-powered capabilities in its latest platform release.

8x8 Updates Its Contact Center and Unified Communications Platforms

Recent platform capabilities include 8x8 Engage, 8x8 Operator Connect for deeper integration with Microsoft Teams, and new bulk messaging for outbound customer engagement. (Featured on SmartCustomerService.com.)

Khoros Launches Customer Care Cloud

Khoros Customer Care Cloud combines generative AI with data, automation, and digital engagement tools. (Featured on SmartCustomerService.com.)

AnalyticsIQ Releases Channel IQ

AnalyticsIQ's Channel IQ offers insight into consumer marketing channel preference and behaviors.

ApexChat Rebrands as Blazeo

The Blazeo name reflects the company's expansion into an ad conversion platform.

LeapXpert Launches Maxen, a Communication Intelligence Solution

LeapXpert's Maxen is a genAI application that fuses data from external communication channels with client data and enterprise knowledge to craft client communications.

Skit.ai Launches Multichannel Offerings for Debt Collections

Skit.ai's suite of generative AI-powered, self-service solutions includes voice, chat, email, and text automation. (Featured on SmartCustomerService.com.)

AudioCodes Adds Omnichannel Capabilities to Voca Conversational Interaction Center

AudioCodes' new omnichannel experience will support email and webchat in a one-screen Microsoft Teams contact center built in Azure. (Featured on SmartCustomerService.com.)

MetaRouter Enhances Sync Injector

MetaRouter's Sync Injector bridges the gap between server-side integrations and anonymous user data.

GoTo Launches Contact Center Pro

GoTo's Contact Center Pro brings contact center-as-a-service technology to mid-market and enterprise businesses. (Featured on SmartCustomerService.com.)

Upstream Works Introduces Omni AI Hub

Upstream Works' Omni AI Hub expedites AI for on-premise, cloud, and hybrid contact centers and powers virtual customer self-service and agent assistance. (Featured on SmartCustomerService.com.)

SheerID Launches Marketing Hub and DataConnectors

SheerID's Marketing Hub and DataConnectors help marketers acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack.

CallRail Labs Unveils AI-Powered Self-Reported Attribution

CallRail's AI-powered self-reported attribution provides greater insights on marketing's impact on lead generation.

LiveRamp Integrates with Amazon Ads

LiveRamp's new alliance with Amazon seeks to enhance addressability, connectivity, and measurement.

Glia Launches Unified Interaction Management

Glia's Unified Interaction Management eliminates disjointed experiences for contact center staff and customers. (Featured on SmartCustomerService.com.)

ChannelMix Launches Pacing Dashboard

ChannelMix's Pacing Dashboard helps marketers with real-time campaign tracking and budget management.