Validity: Data-Driven Solutions for Marketing & Sales Excellence
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200 Clarendon St, 22nd Floor
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Boston MA 02116
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USA
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Ownership: Private
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Number of Employees: over 1,000
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Profile
Validity is a leading global provider of data integrity and compliance offerings that tens of thousands of organizations rely on to trust their data. With world-renowned products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity empowers organizations to make better decisions that drive more leads, close more deals, and confidently plan for continued growth.
Product Description
Validity offers a powerful suite of tools to help organizations trust their CRM data:
DupeBlocker – Real-time deduplication running within Salesforce
DemandTools – Salesforce Administrator’s data quality tool – remove duplicates, cleanse, standardize & more
PeopleImport – Ultimate tool to import lists and deduplicate against existing Leads, Contacts, and Accounts
BriteVerify – Email verification – ensure an email address actually exists in real-time
Whitepapers, Archived Webcasts and Sponsored Content
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How Clean is Your CRM Data?
This white paper will explore what business impacts duplicate, incomplete, or non-standardized data can have on your business goals and objectives.
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Issue Brief: Confidence in Your CRM Data Quality
Validity’s issues brief discusses the daily challenges for a Salesforce Administrator and how dirty data impacts the ability to deliver accurate data.
Categories
Articles Mentioned
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Thanks to AI, the CCaaS Sector Comes on Strong
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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100
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Salesforce Adds to Tableau
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Service Objects Adds Phone Validation – International
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Validity Launches DemandTools File Edition
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Integral Ad Science and Lumen Partner
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Validity Integrates with Zapier
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Validity Unveils New Sender Score Tools
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Using AI to Boost Sales Forecast Accuracy
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Validity Unveils DeDuped and DemandTools Free Edition
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Validity Launches MailCharts SMS
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Validity Partners with Red Sift to Help Companies Protect Domain Reputation
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Validity Introduces Everest Elements for SMBs
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Validity Introduces DemandTools Elements
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Validity Reinvents GridBuddy Connect
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Why You Need an Enterprise-Level Marketing Taxonomy
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U.S. Phones Were Hit by More Than 50 Billion Robocalls in 2021
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Validity Partners with Adobe for Email Solution
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InMobi Launches Curated, Vertical Centric Marketing Platforms
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Validity Launches V Release of DemandTools
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Apple iOS 15 Launches, Leaving Many Marketers Scrambling
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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100
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How to Deliver Frictionless CX
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CRM and the Three Pillars of Data Management
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Data Is the Linchpin for Customer Experience, But Problems Persist, CX Connect Speakers Contend
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Smart and White Ops Partner on Safeguards Against Digital Ad Fraud
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Validity Launches GridBuddy Cloud for Microsoft Dynamics 365
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A CRM Agency’s Secret Weapon: The Data Scientist
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Aniview Partners with White Ops to Combat Video Ad Fraud
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Validity Expands Relationship with Microsoft
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Whether B2B or B2C, Buyers Are Still Human
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Predictive Analytics: Foretelling Successful Sales and Marketing
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Validity Launches Everest Email Marketing Platform
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The 2020 CRM Top 100 Companies in Customer Service, Marketing, and Sales
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Validity Launches GridBuddy Cloud to Integrate Multiple Salesforce Orgs
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Social Media Influencers Can Boost Customer Service’s Image
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Validity Enhances Return Path with Improved Email Deliverability and Tracking
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The Next Step in CX: Ambient Experiences
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ProTexting Integrates with Amazon to Encourage Customer Reviews
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CRM Magazine Names its 2019 Market Leaders
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Six Top Innovating CRM Companies for 2019: The CRM Rising Star Awards
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Validity Proves Its Worth in Data Quality: The 2019 CRM Rising Star Awards
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The CRM Top 100 Companies in Customer Service, Marketing, and Sales
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Validity Acquires AppBuddy
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Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do
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Validity Acquires Return Path
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Validity Launches Validity Trust Assessments for Data Quality
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Need to Demonstrate—and Increase—Trade Show ROI? Prioritize Clean Data
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Validity Expands Data Integrity Platform to Microsoft Dynamics 365
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Validity Acquires CRMfusion
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Salesforce.com Unveils Einstein Analytics Apps
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Leveraging the Three Stages of Analytics
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B2B Sales Psychology: The Best Comeback to an Objection Is None
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Should You Create a Customer Journey Map?
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In Data Security, It’s a Numbers Game
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Build Customer Trust with Better Data
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Should Businesses Review Customers?
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Is Overcouponing Hurting Your Business?
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Melissa Data Launches MatchUp for SQL Server
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The Psychology of Engagement
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WhitePages Launches PRO Platform for Business Users
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VoloMetrix Releases Sales Module Application
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Playing Moneyball in the Cloud
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The Argument for Desktop Analytics
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Social 2.0
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Don’t Believe Everything You Hear About WFO
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Forrester Research Releases Listening Platform Landscape Report
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The Greening of CRM
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Does Social CRM Need Gartner’s Seal of Approval?
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When Customer Experience Matters Most
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Extreme Loyalty Requires Extreme Commitment
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Looking for Loyalty?
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Social Customer Service Remains "A Breed Apart"
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Defeating Dirty Data
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Neuromarketing Isn’t Marketing
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The Feedback Funnel
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Spiff Up Your Site!
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The 2008 CRM Market Awards: Influential Leaders -- Des Cahill
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Feedback: August 2008
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The Master Piece
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Will the Sun Come Out for TomorrowNow?
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Infor Takes a Breather from Building Its Better Mousetrap
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Dirty Little Data Secrets
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KOL Management in Pharma and Life Sciences
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AOL and Yahoo! Will Charge Bulk Senders
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Analysts Vary on the BlackBerry Suit
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September 20, 2005
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Data Quality: Is It Up to IT Alone?
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Best Practices for Online Surveys--A Five-Step Process
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Email Authentication: A Report From 2005's Summit
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December 22, 2004
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Returning CRM to its Roots
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How to...ensure CRM data quality
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How to Plan for CRM Success
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Are SAP Customers Happy with CRM?
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Siebel Crowns Itself Analytics Leader
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Verizon Picks ChannelWave Over Siebel
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Up Close: Craig Conway
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Ensuring the Success of a Knowledge Management System
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The UK's Web of Fear
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Your Business is Only as Clean as Your Data