From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech
10 Jun 2024
Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.
Retailers Need a Growth Framework That's Customer-Led, not Channel-Led
04 Jun 2024
The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.
How CRM Is Reshaping the Healthcare Industry
28 May 2024
The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.
Unlocking the Power of Intent Data
21 May 2024
Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict major company decision-making in real time.
Breaking Through the Sales Plateau
14 May 2024
Sales leaders should focus on building resilience within their teams by embedding a mindset that is not deterred by the word "no" but is invigorated by the pursuit of a "yes."
Building Expertise to Grow B2B Engagement: It's Not Just for Google Anymore
09 May 2024
B2B marketers looking to build brand clout have more options than Google. Get your organic strategy in line with the 2024 search landscape.
Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World
07 May 2024
It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.
Overcoming Your Sales Team’s ‘Evolutionary’ Resistance to CRM
03 May 2024
A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.
Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI
29 Apr 2024
Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.
How CSOs Can Maximize Sales Analytics’ Impact
23 Apr 2024
Leaders should start by establishing a clear vision and road map.
Experiential CRM: Designing Immersive Marketing Campaigns and Events
16 Apr 2024
This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.
It’s Time to Make AI More Human
12 Apr 2024
Outlasting the AI hype means making AI more human.
The (Natural) Language of Marketing
08 Apr 2024
NLP and NLU underpin effective generative AI for marketers.
Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs
02 Apr 2024
Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.
For Marketing Success in 2024, Prioritize Customer Trust
28 Mar 2024
Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.
Supercharging Personalization with CX AI
21 Mar 2024
AI enables companies to know customers as individuals and tailor their journeys.
Boosting Customer Loyalty with Enhanced Payment Experiences
19 Mar 2024
Positive payment experiences marked by speed, convenience, security, and flexibility increase the chances of return business.
Generative AI Ushers in Retail’s New Era
12 Mar 2024
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
How Observability Technology Can Help Banks Create a Seamless Customer Experience
07 Mar 2024
Digital transformation efforts must prioritize both service reliability and data security and privacy. Real-time monitoring capabilities can detect potential issues before they impact customers.
The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World
05 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.