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August 01, 2011

CRM Featured Articles

OpenText Partners with VML for CEM Solutions

Partnership with VML completes OpenText's digital roadmap for creative design, social business, and mobile communications.

Crowd Factory Joins Jive Apps Market With Social Marketing App

Application allows marketers to instantly create social campaigns and promotions with built-in analytics

Viewpoints

Should All Companies Head to the Cloud?

A CRM point solution is a CRM point solution

Insight

The Digital Age of Marketing

Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015

Smartphone Shopping Sprees on the Rise

Half of Americans use their mobile devices to make purchases, study shows