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July 27, 2015
CRM Featured Articles
Pipeliner CRM Launches Principia to Encourage Sales Team Efficiency
21 Jul 2015
Version 8.0 of the sales-centric CRM platform enhances functionality at all stages of the sales process.
Viewpoints
Pulling Back the Curtain on "Content in Context"
14 Jul 2015
Lots of vendors claim to offer it, but make sure you're getting what you pay for.
Insight
Required Reading: To Be Truly Customer-Centric, Companies Must Think Round
30 Jun 2015
Emotional connections are key for building long-term customer relationships
With Sponsored Content, Know the Rules of the Road
30 Jun 2015
Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own
CRM Across the Wire
NetSuite Names Jim McGeever as President
24 Jul 2015
NetSuite's chief operating officer will assume the role as company president, a position previously held by CEO Zach Nelson.
Intradiem Releases Intraday Automation Mobile App
23 Jul 2015
Mobile solution extends real-time capabilities for managers.
Sailthru Joins hybris Extend Program
23 Jul 2015
Sailthru's hybris integration helps companies manage data collection, build a single customer view, and drive revenue through cross-channel engagement.
Localytics Integrates with Twitter
23 Jul 2015
Integration helps marketers track customer acquisition efforts on Twitter.
Melissa Data Enhances MatchUp with International Capabilities
22 Jul 2015
Melissa Data's MatchUp tool can now de-duplicate international customer records beyond the U.S. and and Canada to include Australia, Germany, and the U.K
HeyWire Joins the Interactive Intelligence Marketplace
22 Jul 2015
HeyWire's texting applications are now fully integrated with Interactive Intelligence's Customer Interaction Center.