Localytics Integrates with Twitter

Localytics, provider of an app lifecycle engagement platform, has partnered with Twitter to help mobile marketers leverage Twitter to drive customer acquisition.

Localytics is the first app lifecycle engagement platform to become a Twitter Mobile Measurement Partner, enabling the company to help marketers understand the true value of their customer acquisition spend on Twitter and focus their marketing efforts on the highest value users.

Localytics offers granular downstream analytics about mobile users' in-app activities. Through the partnership, mobile marketers can use rich analytics data to measure the performance and lifetime value of users acquired through Twitter. With Localytics' support for event postbacks for Twitter, marketers can also automatically send Twitter some of the events already being tracked within Localytics to ensure Twitter campaigns are optimized not just around simple downloads, but real conversion events.

"With more than 300 million monthly visitors, Twitter offers massive reach and targeting opportunities for mobile marketers," said Brian Suthoff, chief strategy officer at Localytics, in a statement. "This partnership will help organizations take advantage of that opportunity by giving them the best insights for acquiring high-value users and the most powerful engagement tools for turning more of their installs into frequent and loyal users, all in one platform."

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