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October 10, 2022

CRM Featured Articles

Transcosmos and NTT Partner on Virtual Contact Center for the Metaverse

Demonstration experiment seeks to recreate contact center and in-store customer service experiences for the metaverse. (Featured on SmartCustomerService.com.)

Marketers Use Just 42 Percent of Technology's Capabilities

Despite significant investments in marketing technologies, use of existing capabilities has decreased, Gartner finds.

Viewpoints

How the Modern Contact Center Elevates Customer Experiences

Companies and agents have more tools than ever to serve customers, but they can't work in isolation. (Featured on SmartCustomerService.com.)

4 Ways Healthcare Orgs Can Turn Contact Centers into Insight Centers

Using conversational data, organizations can assess social needs across communities and improve health outcomes.

Reality Check

How Artificial Intelligence Is Transforming CX

Contact center systems were long overdue for a major refresh. AI is obliging.

CRM Across the Wire

Faye Launches Zendesk Integration with Zoom

With Faye's new integration, Zendesk Support users can schedule Zoom meetings and manage post-interaction results from within Zendesk.

Basis Curates Beachfront, Magnite, and Xandr Inventory for Political Advertisers

More than 250 private marketplace deals in Basis Media Automation Platform streamline political ad approvals on digital video, connected TV, and linear TV.

Versium Releases Model Builder and Record Scorer

Versium's open-source Model Builder and Record Scorer marketing tools are designed to predict which prospects will convert.

Klaviyo Integrates with Wix

Integration gives Wix users access to Klaviyo's customer data platform benefits, including email and SMS marketing.

Gainsight Enhances its Customer Success, Product Experience, and Community Solutions

Gainsight's latest quarterly product updates include new tools for greater visibility and management of customer success, product, and community programs.

6Sense Launches Conversational Email at Breakthrough Event

Company announcements at 6sense's Breakthrough conference included Conversational Email, Sales Intelligence enhancements, and Contextual Advertising.

Optimizely Introduces Real-Time Segmentation at Opticon

Optimizely's Real-Time Segmentation works across all products to continuously refresh customer data.