Optimizely Introduces Real-Time Segmentation at Opticon

Optimizely at its Opticon conference in San Diego today introduced Real-Time Segmentation, which allows marketers to segment customers in the moment of engagement for more relevant, personalized digital experiences.

Real-Time Segmentation integrates across all Optimizely products and leverages fresh data to reflect the true state of  audiences using a streaming and on-demand approach that enables extremely low data latency.

Real-Time Segmentation enables next-generation personalization that is relational, observant, informative, and driven by assets, behaviors, and customer attributes.

"Too often, a brand will deliver a first-time purchase discount code a few minutes after the first purchase has been made," said Justin Anovick, chief product officer of Optimizely. "This can be incredibly frustrating as a consumer. Real-Time Segmentation empowers brands to not only be more timely but also more confident in their messaging. It takes into account that behind every data set is a human being and creates real-time engagements that slowly build customer affinity and loyalty."

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