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Magazine Features

Contact Centers See a New Focus on Onshoring

Foreign contact centers, once the darlings of the industry, have lost some of their appeal.

Tips for Auditing Your Company’s Data Privacy and Security Protocols

Amid a growing number of threats, data security protocols need to be put to the test often.

BYOD Is More Manageable Today

The barriers to managing employees' personal devices are coming down, helping fuel the bring-your-own-device trend.

AI-Powered Dashboards Give Employees and Supervisors Real-Time Insight

The advent of work-from-home contact centers has spawned a tech revolution in operations management.

Tips and Technologies for Reducing Ad Fraud

New artificial intelligence algorithms can detect bogus or inflated ad traffic.

CRM Now Shows Companies the Money

CRM integrations with e-commerce and payment gateways gain momentum.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

CRM in Professional Services: Vertical Markets Spotlight

Automation needs to replace data ambiguity.

CRM in Utilities: Vertical Markets Spotlight

CRM powers service providers past a host of problems.

CRM in Transportation: Vertical Markets Spotlight

Data drives a widely diverse and highly competitive industry.

CRM in Real Estate/Property Management: Vertical Markets Spotlight

CRM enables firms to navigate turbulent waters.

6 Steps for Turning Podcasts into Effective Outreach

To be authentic you have to understand what your audience wants.

It’s Time to Add Voicebots to Your Mobile App

Voice AI assistants add essential functionality for customers and agents.

Integrate Calendaring and CRM for Greater Sales Productivity

Sales teams and managers work better when everyone is on the same (calendar) page.

Expect GenAI to Take on Customer-Facing Roles

As large language models expand and generative AI technology advances, experts see a greater role in customer service.

Tips for Adding GenAI to Your Martech Stack

Here's how to integrate generative AI into your marketing operations without ripping out what's already there.