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                    May 09, 2011
                
                        
        
            CRM Featured Articles
    
        
            Mobile Marketing on the Rise, While Social Marketing Suffers “Growing Pains”
        
        
            
                
                    05 May 2011
        
        
            IBM survey highlights trends, cites an "urgent need to turn data into actions"
    
        
            Ifbyphone Widget Brings Calls into Zendesk's Customer Support Platform 
        
        
            
                
                    04 May 2011
        
        
            The Ifbyphone Widget integrates call handling, management, and other functionalities into the Zendesk platform.
    
                    
                        
        
            Viewpoints
    
        
            Top 5 Reasons Your Company Should Use Social Media to Improve CRM
        
        
            
                
                    06 May 2011
        
        
            Low cost and communities top the list
    
                    
                        
        
            Customer Centricity
    
        
            There’s No Substitute for Experience
        
        
            
                
                    15 Apr 2011
        
        
            A salesperson must make a customer feel as if he must have it
    
                    
                        
        
            Reality Check
    
        
            Three Cheers for Honest CRM Vendors
        
        
            
                
                    15 Apr 2011
        
        
            Dishonest practices that overpromise and underdeliver must be rooted out