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June 23, 2010
CRM Featured Articles
Marketo Tries to Make CMOs Merry
17 Jun 2010
With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
Viewpoints
The Voice of the Customer in the Community
17 Jun 2010
What does it mean for loyalty and engagement?
Insight
Crashing the Community
09 Jun 2010
Nestlé feels the crunch when its own social network turns from semi-sweet to dark.
Required Reading: Measuring Your Social Marketing
09 Jun 2010
In his new book, Social Media Metrics, Jim Sterne explains the right way to gauge your success.
Case Studies
A Community in Crisis
10 Jun 2010
A specialist in real estate information offers answers amid a sea of foreclosures.