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January 28, 2015

CRM Featured Articles

Clari Offers Free Sales Pipeline Stress Test

With a five-minute setup, sales execs can see at-risk deals to drive immediate action.

Viewpoints

Too Few Small Businesses Focus on Fostering Customer Loyalty

If you want loyal customers, get to know them—and use what you know. (Featured on SmartCustomerService.com.)

4 Building Blocks for Improving Customer Service

Listening to customers' voices shouldn't stop when the sale is made.

Insight

As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges

Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)

Pint of View

Give Localization Its Due

Mastering this important concept is trickier than you think.

CRM Across the Wire

WealthEngine Releases WE Prospect

WE Prospect lets users create ultra-segmented audiences.

DNN Releases Evoq 8

Evoq 8 introduces integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities.

EPiServer and Ektron Combine to Create Digital Experience Platform in the Cloud

Digital Experience Cloud combines content, commerce, and connectivity to empower organizations' digital transformations.

SDL Enhances Customer Experience Cloud

SDL's CXC Version 2.0 features new capabilities that allow organizations to provide relevant experiences from digital marketing through to self-service support.