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November 08, 2021

CRM Featured Articles

Forrester Unveils 2022 B2B Marketing Planning Assumptions

Forrester Research offers B2B marketing leaders a few recommendations to drive growth in 2022.

Viewpoints

Using Remote Visual Assistance Software to Optimize Customer Service

Customer service teams facing ever-increasing demand for faster and more personalized solutions can improve outcomes by incorporating remote virtual assistance software. (Featured on SmartCustomerService.com.)

The Great CX Debate: Should Customer Experiences Be Effortless or Exceptional?

Customer experience expert Jon Picoult explores whether teams should create exceptional, loyalty-enhancing moments for customers—or simply make it effortless for customers to do business with them.

Case Studies

GlassesUSA.com Sees Clear Benefits from Dynamic Yield

The online eyewear retailer tweaks its recommendations engine to increase revenue.

CRM Across the Wire

Medallia Launches Digital Suite

The Medallia Digital Suite combines feedback with complete behavioral data to help companies improve digital experiences.

Momentive Adds Capabilities to GetFeedback

GetFeedback enhancements include Embedded Listener, Program Accelerator, and updates to the platform's artificial intelligence-powered Insights features.

eGain Knowledge Hub Now Available on Genesys AppFoundry

Embedded in the Genesys Cloud CX platform, eGain Knowledge Hub for Genesys delivers proactive knowledge and AI conversational guidance to contact center agents. (Featured on SmartCustomerService.com.)

Sprout Social Integrates with WhatsApp Business

WhatsApp integration makes Sprout one of a few providers with combined Facebook, Instagram, and WhatsApp Business messaging support.

Dun & Bradstreet to Acquire Eyeota and NetWise

Eyeota and NetWise deals will bolster Dun & Bradstreet's D-U-N-S Number to help marketers combine offline and online data.

Idomoo Integrates Personalized Videos with HubSpot

Idomoo's app for HubSpot helps marketers create and distribute individualized videos at scale.