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June 06, 2022

Viewpoints

Why Empathy Is Necessary for Good CX

When it comes to good contact center interactions, automation alone is not good enough. (Featured on SmartCustomerService.com.)

5 Must-Have Martech Tools for the Modern Marketer

The "right" tools will vary based on multiple factors, from business size to use cases to the kinds of data you have at your disposal. But there are some tools marketers can't compete without.

Insight

The New Marketing Is a Cognitive Process

Savvy marketers are turning to brain science to learn how to appeal to customers on a new level.

CRM Across the Wire

OneSignal Launches Journeys for Personalized Cross-Channel Customer Experiences

OneSignal's Journeys is a customer engagement platform with a dynamic messaging workflow builder that reaches users across devices and at scale. 

Perception Point Launches Advanced Threat Protection for CRM Platforms on Salesforce AppExchange

Perception Point CRM solution prevent content-borne attacks from infiltrating organizations via Salesforce.

Open Influence Named a TikTok Marketing Partner

Partnership provides Open Influence users access to influencers among TikTok's 1 billion subscribers.

Call Center Studio Integrates LumenVox Call Progress Analysis

Call Center Studio's LumenVox CPA integration will add voice activity detection to its contact center systems. (Featured on SmartCustomerService.com.)

LiveVox Launches on Salesforce AppExchange

LiveVox Contact Center for Salesforce allows agents to handle and make customer calls directly from their Salesforce workspace. (Featured on SmartCustomerService.com.)

Vericast Launches Direct Mail Manager Updates

Vericast's Direct Mail Manager brings together automation, HTML personalization, and real-time tracking.

Pipedrive Expands Product Suite with Campaigns

Campaigns by Pipedrive enables companies to manage marketing campaigns while bringing sales and marketing teams onto one revenue management platform.