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August 27, 2018

CRM Featured Articles

[24]7.ai Adds Advanced Conversational Capabilities to Its Virtual Agent

The conversational capabilities aim to provide the agent with emotional intelligence. (Featured on SmartCustomerService.com.)

Observe.AI Wants to Use AI to Help Customer Service Agents—Not Make Them Obsolete

A start-up with roots in the United States and India, Observe.AI just secured $8 million in funding to continue developing its artificial intelligence-powered call center system. (Featured on SmartCustomerService.com.)

Viewpoints

Beyond Net Promoter Score: Operational CX Metrics

Net Promoter Score is one of the more common ways to track customer experience performance. It's simple and easy to understand — but it's also fatally flawed because it presents an incomplete picture. (Featured on SmartCustomerService.com.)

The Case for Integrating CRM and Marketing Automation (Video)

X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.

CRM Across the Wire

ValueMomentum Partners with Smart Communications

The partnership will allow financial services, insurance, and healthcare firms to deploy unified multichannel communications capabilities.

ServiceNow Integrates with Box

New integration provides access across platforms for enhanced collaboration.

SalesFuel Launches SalesFuel Coach

SalesFuel Coach is a coaching platform that adapts to the needs of each sales rep and manager.

TargetEveryone Partners with Vendasta

Vendasta subscribers can now access TargetEveryone's email marketing features through the Vendasta Marketplace.

PaySimple Integrates with MailChimp and Constant Contact 

The integrations allow business owners to automatically synchronize PaySimple customer records into their MailChimp or Constant Contact accounts to create targeted email marketing campaigns.

The Last Line

I Give and I Give, but You Take and You Take

Companies should try providing a little value before begging for more of our personal information