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June 26, 2017
CRM Featured Articles
Brainshark Announces Integration with Microsoft Dynamics 365
21 Jun 2017
The integration provides sales teams with access to Brainshark resources directly from within the Microsoft system.
Forrester Customer Experience Forum 2017: Sticking to Valuable Customer Segments
22 Jun 2017
Speakers touted the benefits of homing in on the segment of customers with the greatest lifetime value.
Forrester Customer Experience Forum 2017: Aim to Delight
21 Jun 2017
Speakers urge businesses to pay more attention to the nuances and emotional qualities of customer experience.
Viewpoints
The Trials of Training Your Chatbot and How to Avoid Them
01 Dec 2016
Just like new puppies, bots need training before they can become our best friends. (Featured on SmartCustomerService.com.)
Insight
Marketers Must Protect Their Reputations in the Age of Fake News
26 May 2017
Pressure is mounting on marketers to better control where their brand messages appear.
Case Studies
InMoment Helps Solarity Gather Timely Feedback
26 May 2017
The platform's listening posts enable the credit union to create member-centric services
CRM Across the Wire
Merkle Becomes a DoubleClick Certified Marketing Partner
23 Jun 2017
Merkle is certified for its work within Google's DoubleClick platform.
Bright Pattern Adds IBM Watson-Powered Apps
23 Jun 2017
Bright Pattern's new contact center applications add the cognitive power of IBM Watson for sentiment screening. (Featured on SmartCustomerService.com.)
Jacada Partners with Idomoo
23 Jun 2017
The integration brings personalized video to visual IVR. (Featured on SmartCustomerService.com.)
InsideSales.com Partners with Owler
22 Jun 2017
Owler will provide company information to users of InsideSales' Playbooks sales acceleration platform.
Chirpify Launches Social Media and Chat CRM
21 Jun 2017
The Chirpify dashboard links customer loyalty data to social media and chat interactions.
Unmetric Introduces Xia to Give Marketers Insight from Social Media Content
21 Jun 2017
Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.