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October 24, 2018
CRM Featured Articles
Alaska Airlines Debuts Text Messaging for Customer Service
19 Oct 2018
The airline estimates that 40 percent of the calls received can easily be handled via text, so the new service will now likely alleviate pressure on its customer service line. (Featured on SmartCustomerService.com.)
Viewpoints
Why You Should Pay Attention to AI in the Contact Center
01 Apr 2018
Research shows that contact centers using AI see higher metrics than those that are not. (Featured on SmartCustomerService.com.)
Great CX Relies on Clean, Robust Data—and Master Data Management Can Deliver It
23 Oct 2018
Creating meaningful experiences, which is fast becoming a company's best way to stand out, starts with harnessing trustworthy, contextually relevant data.
Insight
The Four Stages of Content Consumption
01 Oct 2018
The content that B2B audiences consume reflects their position in the conversion funnel, research finds
Case Studies
TENMAT Builds Revenue with PipelineDeals CRM
01 Oct 2018
The manufacturing company uses its CRM to increase sales by 30 percent
CRM Across the Wire
RedPoint Global Updates Customer Engagement Hub
23 Oct 2018
The platform upgrades include advance analytics and greater capabilities for both inbound and outbound interactions.
Skyword Merges with TrackMaven
23 Oct 2018
The two marketing technology companies combine analytics with content marketing.
Google Expands Analytics with Fastbase
22 Oct 2018
Google Analytics users can now access lead generation software powered by Fastbase.
Tableau Expands Partner Integrations
22 Oct 2018
New integrations expand the analytics capabilities within the Tableau dashboard.
dotData Launches Version 1.2
22 Oct 2018
dotData enhances AI-powered feature engineering, model operationalization, and feature/model insights in the new version of its data automation platform.
OpenText Launches OpenText Qfiniti for Amazon Connect
23 Oct 2018
OpenText Qfiniti delivers advanced workforce optimization for Amazon Connect through AWS Marketplace. (Featured on SmartCustomerService.com.)