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April 27, 2011

CRM Featured Articles

SMBs Are Taking to the Cloud

A new survey by Really Simple Systems finds growing use of social media and cloud-based CRM systems among small and midsized firms.

Sitecore Releases the Customer Engagement Platform

The new software solution combines analytics, interaction automation, and personalization across channels.

Viewpoints

Salesforce Acquires Radian6: The Morning After

B2B Social Demand Generation

Insight

Market Focus: Telecommunications—Rewards for Reliability

Telco loyalty programs increasingly have the right ring

Required Reading: Taking the Lead

Sales and marketing teams must be connected for a win-win scenario