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March 20, 2017

CRM Featured Articles

Unisys Launches Machine Learning–as–a–Service

The solution uses machine learning to power predictive and prescriptive analytics.

InsideView Strengthens Integration With SAP Hybris’s Sales Cloud

The native Sales Cloud offering now cleans, updates, enriches, and standardizes account data.

Viewpoints

Biometric Authentication Presents New Security Risks

While the customer service industry has been an early adopter and advocate of biometric authentication, certain risks might have been overlooked that could set consumer adoption back.

4 Steps to Keep Calm on Difficult Calls

Tips to help customer service reps keep their cool when callers are losing theirs. (Featured on SmartCustomerService.com.)

Case Studies

DRG Speeds Up Sales Cycles With SpringCM

A healthcare information and technology company closes business faster with SpringCM's contract management software

Customer Experience

How to Make the Case for CX Investment

Good customer experience drives revenue, but your argument will need to show nuance

CRM Across the Wire

ProsperWorks Integrates with RingCentral

ProsperWorks adds cloud communications functionality to its Google-based CRM, allowing sales reps to make, receive and log calls directly within their CRM.

Lotame Introduces Data Onboarding for People-Based Marketing

Lotame Onboarding is based on LiveRamp's IdentityLink technology.

1010data Launches Consumer Insights Platform 3.03

The latest version of Consumer Insights Platform empowers retailers and suppliers to transform loyalty program data into actionable insight.

MaxPoint Partners with Adobe

MaxPoint will leverage Adobe Audience Manager for activation of enriched CRM lists.

Wipro and Harte Hanks Partner for Marketing Technology Services Offering

The partnership between Wipro and Harte Hanks will bring next-generation data and analytics to marketers.

Campaign Monitor Acquires Tagga

Tagga's customer data platform will serve as the foundational technology to create a single view of the customer and execute hyper-personalized marketing campaigns with Campaign Monitor.

Kinetic Launches Reveal Social Audience Solution

Leveraging Kinetic Reveal, marketers can now unlock midfunnel addressability and performance at scale across social platforms.