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April 21, 2014

CRM Featured Articles

Curalate Extends Its Visual Analytics Platform to Tumblr

Curalate's solution derives insight from the 75 percent of Tumblr posts that contain no text.

BlueKai and Optimizely Team Up in Personalized Marketing Effort

Brands can customize their Web sites for individual users.

Viewpoints

The Role of Multimedia in the Customer Service Experience

When right technologies to leverage multimedia and visual elements are used, the online customer service experience can be even more engaging than doing business face to face. (Featured on SmartCustomerService.com.)

Meeting the Mobile Marketing Data Integration Challenge

Switch from a channel-centered to a customer-centered approach.

Case Studies

Spreadshirt Draws New Sellers—and Sales—with Targeted Testing

Optimizely's A/B testing capabilities increase conversions by more than 600 percent.

Customer Experience

Taking the Plunge into Social CRM

Integrating social communities takes a true commitment.

CRM Across the Wire

inContact Unveils First 2014 Release of Cloud Contact Center Software

InContact has expanded its cloud portfolio to connect advanced interactions across the customer journey.

Salesforce ExactTarget Partners with Datalogix

The partnership between ExactTarget's Marketing Cloud and Datalogix seeks to increase the impact of social advertising campaigns.

Intelliverse Adds Gamification to IntelliConnection Sales Acceleration Software

Gamification introduces competition as a tool to increase employee productivity and motivation.

FICO Acquires Big Data Analytics Technology from Karmasphere

FICO will roll the acquired technology into its FICO Analytic Cloud.

EasyAsk Brings Natural Language Search and Merchandising to Hybris

EasyAsk for Hybris brings e-commerce search, navigation, and merchandising to Hybris' e-commerce platform.

LiveHive Integrates with Salesforce CRM

The integration of LiveHive with Salesforce.com lets users share, track, and organize sales content and prospect engagements in one place.