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May 15, 2017

CRM Featured Articles

Showpad Releases Showpad Experiences

The platform aims to help sales reps engage buyers with memorable presentations.

Oracle Launches API Platform Cloud Service

The new service expands the integration offerings of Oracle Cloud Platform.

Aprimo Introduces Campaign Management Capabilities

The cloud-based offering aims to help enterprises leverage data to improve cross-channel marketing efforts.

Viewpoints

On-Premises or Cloud: Which Contact Center Approach is Best for Your Business?

Application cost, deployment flexibility, system capabilities, and user controls should be considered when determining which contact center environment is right for your business. (Featured on SmartCustomerService.com.)

Connect

A Customer-Engaged Culture Requires a Vital Ingredient—Trust

Customers trust ‘people like me'; it's time for your business to become ‘a company like me'

Case Studies

AmRest KFC Satisfies Customers with LoyaltyPlant

A fast-food chain franchisee increases Eastern European foot traffic with a mobile app

CRM Across the Wire

DataSift Launches Media Strategies API

DataSift Media Strategies API provides marketers with actionable intelligence from social data.

Gong.io Introduces Real-time Conversation Intelligence for Sales

Gong's real-time assistance leverages artificial intelligence and machine learning to help sales professionals spot and respond to issues.

BirdEye Launches Next-Generation Customer Surveys

BirdEye customer surveys let businesses turn customer feedback into customer-driven marketing.

PandaDoc Integrates with bpm'online CRM

PandaDoc's document management software is now available as part of bpm'online's CRM platform.

NICE Launches Digital Containment Solution

NICE Digital Containment optimizes customer experience and contact center cost-effectiveness by using customer journey analytics to minimize cross-channel transfers. (Featured on SmartCustomerService.com.)

QuickPivot Launches Behavior-Based Scoring Model for Marketers

QuickPivot's Scoring Model enables eCommerce and B2C marketers to apply deep customer data and logic to segmentation and targeting.