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October 17, 2011

CRM Featured Articles

Marketo Launches New Marketing Software for Small Businesses

Marketing automation system rolls email campaigns, social media, lead tracking, and more into one program.

CallMiner Launches Eureka 8 with a Fully Automated Quality Solution

Eureka 8.0 offers 100 percent coverage, objective and immediate assessment, and results complemented with easily configurable dashboards and scorecards.

SmarterTools Moves its Help Desk Software into the Cloud

New SmarterTrack application is scalable across platforms and operating systems.

Noble Systems Acquires WFM Software Provider OpenWave

The acquisition positions Noble Systems in the workforce management market.

Viewpoints

Personalize Content by Knowing Your Audience

Increase engagement through more relevant messages

Customer Centricity

All I Know Is That I Don’t Know Nothing

Blending knowledge management with customer service is critical

Insight

NFL Flexes CRM Muscle

Not even a threatened cancellation of the season could deter football's loyal customers