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February 17, 2010
CRM Featured Articles
Informatica Snags Siperian for $130 Million
02 Feb 2010
"This acquisition rounds out our MDM strategy beautifully," says Informatica's CMO.
After CEO Ouster, Plattner's Plea: "Please Trust SAP. We Have Not Forgotten You."
08 Feb 2010
Announcing the exit of Chief Executive Officer Léo Apotheker, SAP returns to a "Co-CEO" format, appointing Bill McDermott and Jim Hagemann Snabe to split leadership duties.
Siperian's Last Dance: A Customer-Driven Module for Financial Services
28 Jan 2010
With its Extended Customer View for financial services firms, the MDM vendor — acquired today by Informatica for $130 million — puts the emphasis on relationship-based insights.
Information Wants to Be Disrupted
27 Jan 2010
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
Magazine Features
The Shotgun Marriage of Sales and Marketing
11 Feb 2010
In this exclusive excerpt from the fourth edition of the industry bible, legendary thought leader Paul Greenberg explains why the unification of sales and marketing is finally upon us.
Required Reading: Greenberg at the Speed of Light
11 Feb 2010
The author, thought leader, consultant, and industry expert chats with Managing Editor Joshua Weinberger and Associate Editor Jessica Tsai to reveal why he wrote the book he swore he'd never write.
Viewpoints
How to Connect with Business Transaction Management
05 Feb 2010
BTM is heating up 2010.
Customer Centricity
Customers Don’t Buy What You Sell
10 Feb 2010
Your company is more than the sum of its transactions
Insight
Adding the Persona Touch
11 Feb 2010
With an eye on the user experience, some brands are inviting imaginary friends to the party.
Pint of View
The Hitchhiker’s Guide to the Gala
01 Feb 2010
How to survive the vendor events of last resort—no matter what resorts they're held at.
Re:Tooling
Re:Tooling — Sales Enablement Tools: Make the Selling Simpler
11 Feb 2010
Organizations want sales reps to have access to the right information at the most critical moments
Reality Check
Avoid the Disaster of 2009
10 Feb 2010
Learn from your failures to fine-tune lead generation efforts
Secret of My Success
Ciena Cozies Up to Its Partners
11 Feb 2010
Community tools from Mzinga help a communications company communicate