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September 07, 2011

CRM Featured Articles

Pardot Makes B2B Marketing More Social with Major Platform Upgrade

New social media profiling and messaging features enable marketing campaigns that engage sales prospects across channels

Eloqua Launches Social Media Suite

Social Sign-On, Twitter Dashboards and Klout integration allow B2B marketers to capture, track, and score leads over social channels.

Magazine Features

Marketing to Communities

Why old-school advertising delivers the wrong message

The Healthy, Powerful Midlife Woman

"Tremendous" buying power is shown by this critical audience for marketers

Viewpoints

Successful Sales Mobility Practices

What your sales reps and customers need