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March 18, 2019

CRM Featured Articles

UserTesting Launches Product Insight

The new application aims to empower product development teams to build better products by incorporating rapid customer feedback into each phase of the development process.

AdRoll Announces Video Ads

The AI-powered video ads leverage machine learning to determine the optimal bid price for each impression as well as analyze user behavior to serve the right ad to the right user at the right price.

8x8 Announces Integration with Google Cloud Contact Center AI

The integration enables 8x8 to deliver a virtual agent that improves the contact center experience for customers and agents alike. (Featured on SmartCustomerService.com.)

Viewpoints

Building a More Intelligent IVR Through Machine Learning

Machine learning can create an entirely new intelligent customer experience. (Featured on SmartCustomerService.com.)

Insight

Consumer Expectations for Brand Trust Jump 250%

Consumers are far less trusting today amid some high-profile data breaches

Case Studies

Georgia Tech Strengthens Athletic Department with SalesLoft

Sales and fan engagement increase for the college sports powerhouse

CRM Across the Wire

Belatrix Software Expands Chatbot and Virtual Assistant

Next-generation bots can respond to contextual customer questions and provide intelligent conversational capabilities.

Prazely Launches to Improve Gifting

Prazely has launched an AI-driven gifting platform for marketers.

6sense Integrates with Salesforce.com's Pardot

6sense's Pardot integration lets revenue teams launch comprehensive account-based marketing programs with full visibility into the buyer's journey.

NICE Pairs Its RPA with CallVu's Digital Engagement

NICE's partnership with CallVu brings visual engagement in the front end with intelligent automation of back-end processes. (Featured on SmartCustomerService.com.)

Contentful Releases Authoring Hub for the Enterprise

New features provide tools to create custom-tailored authoring experiences across digital teams and channels.

Yext Partners with Adobe for Website Discovery

Companies can now leverage Yext to increase web discoverability on their Adobe-powered properties.