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May 22, 2017

CRM Featured Articles

SAP Sapphire Now 2017, Day 2: Creating Smarter Businesses with Machines

Hasso Platner, chairman of SAP's supervisory board, discussed "The Intelligent Future."

SAP Sapphire Now, Day 1: SAP Introduces Leonardo, a “System For Digital Innovation”

The system can help connect "people, businesses, and things" so that companies can "know more, care more, and do more for customers," says the company's CEO.

Viewpoints

Excellent CX Doesn't Have to Be So Elusive

Done right, knowledge management can be the secret to customer service success. (Featured on SmartCustomerService.com.)

Adaptive Marketers Focus on Customers, Not Channels

Customers won't always conform to a controlled path of events and channels. Marketers need to embrace their unpredictability.

CRM Across the Wire

NGDATA to Acquire Eccella

The acquisition will enhance support for NGDATA customers and expand the company's global presence.

AppsFlyer, Adjust Join Google App Attribution Partner Program

Integrations will help mobile marketers maximize campaigns with Google.

SmarterHQ Adds Real-Time Personalization to the Oracle Cloud Marketplace

Oracle Cloud customers can now leverage SmarterHQ to segment, target, and personalize marketing campaigns in real time.

Zyme Enhances zyme cloud platform 3.0

Faster data processing and new analytics help users further increase channel sales.

Merkle Becomes a Snapchat Partner for Audience Match

The partnership expand's Merkle's reach with Snapchat's consumer data.

Xactly Launches Xactly Insights for Sales

Prescriptive analytics and sales performance insights round out the new offering.

Qlik Unveils Latest Version of Qlik Sense

Qlik has strengthened cloud-based offerings, mapping and geoanalytics capabilities, smart vizualizations, advanced analytics integration, and data preparation in Qlik Sense June 2017.