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July 24, 2017
CRM Featured Articles
8x8 Enhances its Contact Center Software Portfolio
20 Jul 2017
With its updated Virtual Contact Center, 8x8 aims to provide companies with tools to boost collaboration, productivity, and customer engagement. (Featured on SmartCustomerService.com.)
Cloud-based Como Launches Como Sense Express
19 Jul 2017
The solution is an entry-level version of the company's Como Sense customer engagement and loyalty platform.
Viewpoints
Driving Customer Loyalty Through Analytics
01 Jan 2017
Fully understanding customer interactions through customer journey analytics can keep consumers coming back. (Featured on SmartCustomerService.com.)
Will Your B2B Sales Job Survive AI?
20 Jul 2017
Creating value for customers is key. Also important: knowing whether there's value to create in the first place.
Case Studies
Blue-9 Harnesses Its Resources with SAP Anywhere
29 Jun 2017
An online pet product seller prepares to scale with SAP's front-office solution for small and midsize businesses
CRM Across the Wire
Campaign Monitor Launches Insights
19 Jul 2017
Campaign Monitor Insights provides a detailed view into email marketing performance, growth, and engagement.
Marchex Launches Audience Targeting for Social and Display
20 Jul 2017
Marchex Audience Targeting uses call data to identify high-intent audiences for custom retargeting campaigns.
LookBookHQ Adds AI to Intelligent Content Platform
20 Jul 2017
LookBookHQ Explore allows B2B marketers to aggregate and deliver more relevant content per click at scale.
TechTarget Announces New Marketing Integrations
21 Jul 2017
TechTarget adds Oracle Eloqua, Salesforce Pardot, Hubspot, and Integrate to its marketing automation integration partners list.
Freshworks Acquires Chatbot Startup Joe Hukum
21 Jul 2017
The acquisition positions Freshworks to help businesses build and deploy bots.
Kinetic Social Partners with LiveRamp
20 Jul 2017
Marketers can now access Kinetic Reveal data via LiveRamp IdentityLink on more than 500 platforms.