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June 14, 2010

CRM Featured Articles

5 Lessons Digital Marketers Have Yet To Learn

Internet Week NY '10 / Conversational Marketing Summit '10: Speakers from Twitter, Google, Moxie Interactive, and Starbucks reveal new ways to connect with customers.

No One-Stop Shop for Social

Info-Tech Research Group evaluates the incumbent players and outlines opportunities surrounding the convergence of CRM and social media.

Magazine Features

Infiltrating the Community

When customers gather in social networks beyond the brand's control, the marketing effort has to adapt.

Viewpoints

The Community Approach to Conversation

Cows browse. People communicate.

5 Things You Need from Your Community Management Platform

Making conversations the center of innovation and business strategy.

Customer Centricity

Postcards from the Edge

Just because you can engage with a community doesn't mean you have to.