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September 22, 2010

CRM Featured Articles

5 Years Later, Oracle's Fusion Apps Finally Near Release

Oracle OpenWorld '10 — Day 1: Kicking off its mammoth conference, Oracle makes a few hardware announcements, tackles the cloud, and sheds more light on 2011's Fusion Platform.

Magazine Features

Got Game?

Marketers turn to in-game advertising for product placements targeting more-engaged consumers.

Viewpoints

Try Being Unsocial with Customers First

You don't want social CRM. You want integrated customer intelligence.

Pint of View

Can Ya See the Real Me?

Most companies can't—or won't.

The Tipping Point

Marketing on a Leash

Tight budgets and heightened expectations combine to pose a challenge.