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December 19, 2016

CRM Featured Articles

OneSpot Announces OneSpot Insights

The content marketing analytics and intelligence tool aims to help digital content teams determine how their branded content is being consumed.

Swiftpage Enhances Act! with Tiger Pistol's Facebook Ads Connector

Premium users can now import leads from ads on Facebook into the Act! database.

Viewpoints

Can Marketers Achieve the Cross-Channel ‘Swiss Army Knife’?

There might not be a one-size-fits-all solution out there, but that doesn't mean the goal isn't attainable.

Using Bots to Bring Holiday Joy

Chatbots have exploded in popularity, but businesses should focus on their customer support goals before they jump on the bandwagon this holiday season. (Featured on SmartCustomerService.com.)

Case Studies

JanSport’s Online Presence Packs a Punch with Clicktale

With insights gleaned from the customer experience software, the backpack company revamps its website's home page

Reality Check

Your CRM Framework Probably Needs to Grow

A survey of executives reveals the top sales tools

CRM Across the Wire

Bpm'online Launches Version 7.9

Bpm'online's latest major update brings intelligent data enrichment and advanced dynamic case management.

Sionic Mobile Adds IBM Watson Analytics to E-Commerce

Retailers gain data-driven insights to enhance their loyalty programs.

Xactly Introduces Xactly Insights for SMBs

Xactly Strategic Services uses Insights to optimize sales compensation management.

Noble Systems Releases Harmony v6

Noble has enhanced its web-based contact center manager toolset with greater mobile flexibility and increased reporting. (Featured on SmartCustomerService.com.)

CitizenNet Partners with SocialEdge to Improve Influencer Marketing

CitizenNet and SocialEdge are bringing transparency and technology to influencer marketing.

Marchex Launches Display and Video Analytics

Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.