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March 23, 2016

CRM Featured Articles

Pegasystems Debuts Client Lifecycle Management Tool

Pegasystems today introduced a client life cycle management (CLM) tool that speeds up the onboarding process for financial services firms. (Featured on SmartCustomerService.com.)

Viewpoints

Tinder Is Rewiring E-Commerce, but Is It Right for You?

Retail brands are "Tinderizing" to bring the browsing experience online, but be wary of sacrificing the customer-brand relationship.

Proactive Outbound Communications: Another Way to Improve Customer Satisfaction

Proactive messaging that is highly personal can deliver relevant information in a timely manner and via the mode preferred by each customer. (Featured on SmartCustomerService.com.)

Insight

Print Is Still Important in a Multichannel World

Print catalogs are growing as an effective marketing tool

Pint of View

Thank You for Your Whatever

Warm feelings help drive satisfying interactions

CRM Across the Wire

Influitive Acquires Triggerfox

The acquisition of Triggerfox expands Influitive's advocate communities to the sales domain.

Totango Releases Enterprise Edition for Account Management

Totango Enterprise Edition helps subscription-based businesses better understand clients.

SlickText Releases Custom Fields Feature

Custom Fields helps marketers segment and hyper-target specific customers.

Badgeville Integrates Into Zendesk, Skillsoft, and IBM Connections

Badgeville's newest application connectors extend gamification to reward employee behavior in more applications.

Sentiment Integrates with Line and WeChat

Sentiment has enhanced multichannel engagement capabilities by adding chat app integrations to its social customer service platform.

Cloudwords Enhances OneReview Marketing Content Translation Tool

New capabilities deliver translation workflow enhancements for improved speed and quality of multilingual content.