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October 18, 2010
CRM Featured Articles
Has Direct Marketing Lost Its Sense of Direction?
13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Viewpoints
Best Practices Are Born Every Day
24 Sep 2010
Social media success is often hard to spot, but you need to know where your industry is headed.
Insight
Required Reading: Marketers, Start Your Engines
14 Sep 2010
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
Case Studies
Retired and Retried
22 Sep 2010
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.