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January 10, 2022

Viewpoints

Differences to Consider Between B2B and B2C Customer Support When Choosing a Helpdesk Tool

B2B and B2C customer interactions must be handled differently, and customer service and support tools must be able to address their different goals. (Featured on SmartCustomerService.com.)

5 Trends That Are Reshaping the Market Research Industry

Market research continues to play a crucial role in analyzing real-time market trends, competitive benchmarking, and customer intent behavior to provide that niche insight on which business decisions can be based.

CRM Across the Wire

Sendlane Integrates with Justuno

The Sendlane-Justuno integration allows ecommerce merchants to grow their subscriber lists.

Smartly.io Acquires Ad-Lib.io

Ad-Lib.io acquisition extends Smartly.io's reach into digital advertising.

Merkle Launches Scan & Know and UnBoxIt

Scan & Know and UnBoxIt are Merkle's contactless shopping products for the ShopNXT suite.

STG Acquires Kantar’s Reputation Intelligence Business, PRgloo, and Onclusive

Symphony brings Kantar, PRgloo and Onclusive together under one banner for media monitoring, measurement and workflow management.

Waterfield Technologies Acquires Speech-Soft Solutions

Waterfield expands its Cisco contact center software capabilities with Speech-Soft acquisition. (Featured on SpeechTechMag.com.)

CRM Blog

U.S. Phones Were Hit by More Than 50 Billion Robocalls in 2021

The number of robocalls dropped slightly in 2021, but more must be done to stop the scourge.