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January 27, 2010

CRM Featured Articles

5 in the Lead in Gartner Magic Quadrant for Enterprise Content Management

With single-digit growth and the addition of several new niche players, ECM continues to thrive.

Unica Rounds Out Email Offering with Acquistion

The $17.8 million cash purchase of email deliverability specialist Pivotal Veracity is intended to help the marketing automation pioneer compete with best-of-breed email service providers.

ZoomInfo Finds a Fresh Way to Collect Contacts

With the introduction of FreshContacts, the business database service provider allows users to gain access data for free -- so long as they trade in their business contacts.

Informatica and IBM Lead Gartner's Magic Quadrant for Data Integration Tools

Big Red squeezes onto the Leaders Quadrant and an open-source player joins the evaluation for the first time.

Viewpoints

The Panel Is Not Passé

Properly built, an online community can generate engagement and two-way dialogue.

CRM Saves Lives

Maybe so, but only if the healthcare industry can better diagnose and care for its patients.

Connect

The New Reality Will Be Augmented

Merging the digital and the real to create an engaging experience.

Insight

Innovation Picks Up Static

In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon?

Market Focus: Insurance — Pursuing a New Policy

The insurance industry is slowly shifting from traditional to trendy.

This Year's 'Swell Set

The 2009 Groundswell Awards congratulate cutting-edge companies mastering social media.

Case Studies

Knitting Together a Community of Enthusiasts

With podcasts, a blog, and social network participation, Lion Brand Yarn weaves itself into the fabric of the customer experience.