Zappix Releases Triple-Play Visual IVR

Zappix, a provider of visual IVR technology and mobile app authoring, launched its triple play Visual IVR suite. Together with the Zappix Big Data Analytics Suite, this offering enables companies to provide customers with an omnichannel mobile app visual IVR experience over an iPhone, Android, or Web application.

Compatible with all three platforms, the Zappix Solution lets service providers design once and deploy everywhere.

The Zappix Visual IVR integrates voice and non-voice visual content and customer service channels that include phone (voice), Web, mobile online forms, and multimedia (audio or video) self-help resources into one Visual IVR app.

The new Visual IVR big data and analytics module provided by Zappix captures huge amounts of information and breaks down omnichannel data silos. It provides big data analytics that are used by companies to capture customer behavior trends, measure channel engagement, analyze and reduce wait time, compare behavior across demographics/geographies, and more.

"Visual IVR is a great platform to for increasing efficiency, streamlining the customer service process, enhancing customer ease of use, and reducing costs," said Avner Schneur, Zappix's chairman, in a statement. "The majority of customers now use a smartphone to connect with businesses and welcome an opportunity to incorporate more smart in their smartphone experience. The ability to support any smartphone platform, native or Web, provides Zappix clients with greater choice and more ways to provide a satisfying smartphone-based service to their diverse customers. As requirements continue to change, organizations can now react quickly and efficiently to adapt their needs to the deployed IVR. The Zappix Triple Play is fundamentally changing how organizations and companies serve customers, manage operations, and define their business models."

"With the Visual IVR suite, companies and their customers have access to all the tools and robust functionality of every mobile platform," said Gal Steinberg, vice president of marketing at Zappix, in a statement. "At little cost and with no IT involvement, Zappix gives all the help and capability needed to build a mobile customer service app that meets unique needs, optimizes content, and improves key performance indicators, such as a company's Net Promoter Score."

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