Wiley to Enhance Its Student Relationship Platform

Wiley Education Solutions next month will launch a major enhancement to its Wiley Student Relationship Platform, a CRM solution for the higher education market.

The new Wiley Student Relationship Platform will offer a Web-based registration and enrollment management system to help institutions better manage the unique requirements of continuing and professional education. The upcoming launch of the Registration functionality will enable Wiley Student Relationship Platform to better provide continuing education units with the technology and services they need to change business outcomes through enhanced operational efficiency.

Wiley Student Relationship Platform, which is built on the Salesforce.com platform, is designed to support and enhance continuing education's business processes by providing a solution that better supports non-traditional learning programs, exists outside (yet integrates with) the primary student information system, and provides workflow automation and more robust reporting capabilities.

The CRM solution offers the following integrated modules and enhanced functionality:

• Marketing and recruiting;
• Admissions;
• Registration;
• Student success and retention;
• Career services; and
• Alumni relationships.

"We built Wiley Student Relationship Platform to provide schools' administrative staff with the tools to be more effective so they can focus on more important issues—growing their programs and supporting students," said Wiley's managing director, Craig Pines, in a statement. "By combining the technological strength of Salesforce with our own practitioner experience from supporting over 40 higher education institutions, I believe we have created a solution that allows schools to grow their enrollments, increase productivity, and improve their bottom line by providing their prospective and current students with high-quality self-service capabilities."

Wiley Student Relationship Platform allows schools to use the entire CRM solution or start small by tackling their biggest problems first.

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