Verint Introduces Business Impact Solution for Branch Sales Effectiveness

Verint Systems has released Verint Branch Sales Effectiveness, the latest addition to its series of Business Impact Solutions. The offering helps optimize customer engagement by combining results-driven consulting with patented software to help financial institutions drive revenue.

This new branch-specific offering leverages Verint’s  workforce optimization (WFO) suite to provide insight into employee sales behavior and performance. Verint Branch Sales Effectiveness can evaluate the impact of changes on an ongoing basis by monitoring and sharing individual employee, branch, and regional sales performance to provide visibility into key operational metrics and sales production. 

Core to the solution is the focused branch sales productivity assessment. Once completed, this evaluation helps establish a baseline to measure future performance and provide recommendations for improvement. Verint subject matter experts examine current processes and interview stakeholders to learn more about customer interactions, identify existing sales initiatives, and discover lower-value activities that could potentially prevent sellers from focusing on sales. This detailed analysis for management can be used as a guide for any needed changes.

Leveraging its desktop and process analytics capabilities, Verint Branch Sales Effectiveness enables organizations to identify and quantify hidden staff capacity that can be used for outbound calling or other sales-supporting activities. Additionally, it can monitor employee desktops to capture and report on how staff perform different activities and execute sales processes, offering insight into staff utilization, individual sales productivity, and average time spent per activity. It also can expedite the sales process by auto-populating data across applications and offering personalized guidance to employees via on-screen instructions.

To provide employees, branch managers and executive management with ongoing visibility into sales metrics, Verint Branch Sales Effectiveness' advanced scorecard capabilities display key sales performance metrics to each employee based on their roles. Through these objective assessments and views, employees gain ongoing visibility into how they're performing and where they can make adjustments to help achieve their objectives and enhance their performance. Coaching sessions can also be automatically triggered when scores fall below thresholds, helping managers focus on the employees or branches that need it most.

For added convenience, organizations can use Verint’s native mobile app that delivers secure access to individual, team, and/or branch scorecards on mobile devices. Available as an optional add-on, it enables managers to stay on top of sales performance from anywhere, at any time. 

"Verint Branch Sales Effectiveness is designed to help retail banks address and overcome a variety of common challenges they face today, such as declining sales, lower staff productivity, and a lack of visibility into their branch networks," said Nancy Treaster, senior vice president and general manager of strategic operations at Verint Enterprise Intelligence Solutions, in a statement. "The solution also enables leaders to compare actual sales processes to preferred processes in order to help employees work and engage customers more effectively."

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