Validity Introduces Everest Elements for SMBs

Validity, a provider of data quality and email marketing solutions, has introduced Everest Elements, an email marketing platform that provides email marketing insights and deliverability guidance for small and mid-sized businesses (SMBs).

"Email is a critically important marketing channel for every business, whether you're a global enterprise or an SMB," said Greg Kimball, senior vice president and global head of email solutions at Validity, in a statement. "With global email volume on the rise and initiatives like Apple's MPP skewing open and bounce rate data, it's more difficult than ever to get marketing emails into the inbox and drive conversions. For SMBs without a sophisticated email marketing program already in place, these obstacles can make launching one seem like a non-starter. The lower price point of Everest Elements allows Validity to empower businesses of all sizes to navigate the changing email landscape and get the most out of their email programs."

Key features of Everest Elements include the following:

• Sender reputation monitoring: Users can see which blocklists, spam traps, and other critical reputation signals they are hitting using Validity's data network that analyzes 10 billion data points per day;
• Integrated list validations: Users can identify inaccurate or problematic addresses before mailing them;
• Inbox placement insights by mailbox provider.

"Anyone who knows anything about email knows that Everest is the gold standard of email deliverability monitoring," said Robert Schoneman, director of IT at Blumenthal Performing Arts, in a statement. "Everest allows us to see which of our emails are going to spam or taking a day to get to the inbox. We've seen a massive improvement in our inbox placement, from 50 percent before we started using Everest to now almost 100 percent inbox placement."