TrustRadius Integrates with Demandbase One

TrustRadius has integrated its research and review platform with Demandbase One, a go-to-market platform for account-based marketing. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.

When TrustRadius' downstream intent data is integrated with Demandbase One's artificial intelligence capabilities, users can segment, target, and direct sales efforts to the accounts that will most likely convert.

"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustRadius, in a statement. "This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective go-to-market strategy."

"Integrating TrustRadius downstream intent data into Demandbase One is such a natural fit for us," said Jackie Palmer, vice president of product marketing at Demandbase, in a statement. "Demandbase Smarter GTM™ is all about using intelligence to focus on the ripest opportunities and engage them with relevance. It doesn't get much more ripe or relevant than being in-market."

IT infrastructure monitoring software company LogicMonitor leveraged TrustRadius downstream buyer intent data to engage new in-market accounts in its Demandbase One ABM platform and boosted ABM account engagement by 81 percent.

"The TrustRadius intent audience shows a higher engagement rate than any other ABM segment, accelerating accounts through the buying journey," said Zachary Perl, growth marketing team lead at LogicMonitor, in a statement "TrustRadius intent data and user reviews proved essential for our ABM efforts. It's time to take it to the next level and scale our impact."

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