True Influence Launches InsightBASE for Eloqua

True Influence, an account marketing company, has made its flagship InsightBASE platform available as a native Eloqua application within the Oracle Marketing AppCloud.

This integration brings to Eloqua users automated triggering of email campaigns based on intent signals and contact data, all powered by the proprietary True Influence Relevance Engine technology.

"We set out to productize business signaling intelligence with InsightBASE, and building a native Eloqua application puts this directly in the hands of marketers," said Brian Giese, CEO of True Influence, in a statement. "The Oracle AppCloud team has been enthusiastic about delivering this powerful new capability to their users, and we appreciate their help in making this happen very quickly."

InsightBASE is an account-based marketing platform that monitors the activity of millions of companies across the Web and connects their interests to prospects. Eloqua users can now automatically inject qualified prospects into their campaigns. By providing full contact data (including email and phone number) within these accounts, whenever a target account begins to show interest in a product, the relevant prospects within these companies will automatically receive the exact email campaign set up for them.

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