Trapit Launches App for Microsoft Dynamics CRM

Trapit, providers of a platform for authentic social selling and employee advocacy, has launched an app for Microsoft Dynamics CRM, putting the Trapit content browsing and social sharing experience within each salesperson's Dynamics CRM account.

Users of the Trapit app for Dynamics CRM can browse, read, and share all Trapit content from within the Dynamics CRM interface. Once installed, the user simply opens a Trapit tab within Dynamics CRM to access the same features they have when they use Trapit on the Web. Customer engagement with the content they share is captured for reporting purposes.

Key features of the new app allow users to do the following:

• Browse Trapit curated content;
• Read Trapit curated content;
• Like, reply, and retweet on Twitter'
• Share content to LinkedIn, Facebook, and other social networks;
• Post comments supplied by curators, edit those comments, or write original comments; and
• Capture metrics for reporting what materials were shared by whom, and the resulting social engagement.

Trapit also recently added compatibility with several mobile social applications, including Sina Weibo, WeChat, Whatsapp and Slack.

"We pride ourselves on being the only end-to-end social selling platform on the market," said Hank Nothhaft, Jr., Trapit's CEO and founder, in a statement. "In adding support for one of the most widely deployed CRM solutions on the market, as well as several mobile sharing applications, we're further proving our commitment to building the most robust social selling product out there. No matter what systems or applications a sales team uses, we're going to make sure they don't have to go far to tap the power of social selling."

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