ToutApp Launches Command Center

ToutApp, providers of sales platforms for email tracking, templates, and analytics, today launched Tout Command Center. Available through the ToutApp platform, Command Center is a multitouch sales outreach management tool, simplifying complex drip campaigns by providing sales reps with a single, centralized dashboard to control, monitor, and evaluate every step.

"Tout Command Center helps sales development representatives and closers operate and manage multitouch automated drip campaigns with the click of a button," said Tawheed (TK) Kader, founder and CEO of ToutApp, in a statement. "This is especially useful in the multichannel era, with infinite touches now possible for potential or engaged prospects. With Command Center, all of these touches can be handled, checked, and valued through one dashboard, making it easier to incorporate as many interactions as needed without an overwhelming management process."

Tout Command Center can display all aspects of a campaign in a centralized location. With Command Center, salespeople can oversee outreach workflows and tasks, identify the most engaged leads, and follow up via email or phone from one view. Tout Command Center also automatically synchronizes Salesforce Tasks with Tout Tasks, displaying them in Command Center and eliminating the need to switch between programs.

"Our solutions are designed to empower salespeople and make them more efficient so they can close more deals," said Kader. "As multitouch campaigns become more important and, at the same time, more challenging to manage, Tout Command Center will be table stakes for salespeople everywhere."

Tout Command Center is ToutApp's third major product launch in the last month, following Sales Beat, its collaboration tool for sales teams. In April, ToutApp also debuted Tout Connect, the company's first-ever API, allowing third-party applications with customer or prospect contact data to embed ToutApp's features and functionality directly. ToutApp recently secured $15 million in Series B funding led by Andreessen Horowitz.

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