The Top 10 CRM News Stories of 2021

2021 was certainly a tumultuous year, highlighted by divisive vaccine and mask mandates, the Great Resignation, hyperbolic political rhetoric and deep divisions on so many issues, cancel culture, inflation, supply chain disruption, rising crime, skyrocketing prices for just about everything, and a number of other crises at home and abroad.

And, as it did in 2020, the COVID-19 pandemic was front and center for most of 2021. Vaccine rollouts, reopenings, and the start of an economic rebound gave cause for hope, only to have the virus re-emerge time and time again with new variants. Thankfully, there were other stories that captured attention throughout the year. Below are  the top 10 CRM headlines, based on reader interest determined by a number of internal factors.

• Here's Why 58 Percent of B2B Sales Organizations Miss Quota on Key Accounts;
• Top 10 Cheap Alternatives to Salesforce for SMBs in 2021;
• Microsoft Announces Dynamics 365 Capabilities at Ignite Event;
• Zoom to Acquire Five9, and the related Five9 and Zoom Terminate Acquisition Deal;
• Modern Customer Experience Requires AI, CX Connect Speakers Stress;
• TV Ads Fail for B2B, Research Finds;
• Chat Drives Higher Revenue, Better Retention, Aberdeen Finds;
• As Online Shopping Increases, Demand for Fast, Effortless Service Intensifies;
• Majority of SMBs Do Email Marketing Without CRM, Research Finds;
• Engagement and Meeting Expectations Are Keys to Pandemic Survival, Brand Keys Finds.