The 2010 CRM Market Leaders: Introduction

The Market Awards cover a broad swath of territory—software and services, sales and marketing, information and analytics—and represent the culmination of months of research and dozens of interviews, but these 10 categories are hardly a complete set. The point of the awards is to spotlight excellence, and to acknowledge strengths in the field. The vendors named on the facing page may have one specialty or several—but the right vendor for your needs may not appear on the list at all. Think of this as just one tool in your own assessment.