The 2010 CRM Elite: An Introduction
Successful CRM implementations may seem more common these days than they’ve been in the past, but that’s no reason to be any less vocal in applauding excellence. The quartet of companies you’ll meet represent a variety of industries, and are putting CRM technologies and processes to use in sundry ways, but they have one attribute in common: the willingness to embrace CRM’s potential to improve not just their own bottom lines but their customers’ experiences. This year’s winners will remind you—if you need reminding—of just how important that can be, and we hope you see in them the seeds of future CRM success in your own organizations. After all, isn’t that the point?