The 2003 CRM Leaders: Introduction

Pushing back against a battered reputation and a harsh economy, the CRM industry is poised for continued, if slow, growth. Aberdeen Group predicts that the market will grow to $17.7 billion by 2006. And according to a recent META Group poll, 75 percent of respondents plan to spend more on CRM in next 12 months than they did last year. In this special report, CRM magazine shines a spotlight on the leaders who are pushing the industry forward: The CRM Elite award showcases the best, recent results and ROI among CRM user companies in six categories. Read article... The Influential Leaders award highlights the movers and shakers in CRM who have left an indelible mark on either their industry or their company this past year. The inaugural CRM Hall of Fame recognizes career achievement in CRM. Read article... The CRM Market Leaders awards reveal the market leading vendors in eight categories, based on a combination of revenues, growth, market share, and reputation for customer satisfaction. Read article...