Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Mike Szczesny //
03 Jan 2024
Customer service and support leaders must understand the impact of machine customers—virtual assistants, smart devices, and the like—to their business and establish a strategy to enable them in order to stay competitive.
Uma Challa //
28 Mar 2023
With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?
Melanie Parker //
30 Aug 2022
Customer churn, if not tracked, can prove to be a silent killer for SaaS businesses. Here are some strategies for reducing it.
Lucy Manole //
27 Jul 2022