Tealium Streamlines Real-Time Customer Data with Tealium DataAccess

Tealium, a provider of foundational tag management fueling real-time customer data platforms, today announced a set of new data services, Tealium DataAccess, built from the ground up to break down the barriers between the marketing data set and data available across an entire organization. Tealium DataAccess will enable customers to unify all omnichannel insights from anywhere across the organization.

Leveraging Tealium DataAccess, organizations can now further streamline the customer data supply chain by providing a set of data services that support business intelligence or enterprise data warehouse initiatives. DataAccess offers omnichannel, event, and audience data collected across Web and mobile touch points and makes that data available for real-time action across the enterprise.

"Today's demanding consumers expect personalized, dynamic 24/7 brand experiences and so brands must anticipate their every need while delighting them at every turn," said Mike Anderson, chief technology officer of Tealium, in a statement. "Brands must leverage all available data from both online and offline sources to build a 360-degree view of their customers and then act in real time. To achieve this, they must have access to a consistent, reliable source of clean first-party customer data and compress what was once a batched, delayed 24-hour process into a real-time process; what we hear from brands is that is where opportunities are lost. This new order is what we call atmospheric marketing."

DataAccess serves as an open platform making a brand's first-party customer data accessible at any time, in a variety of industry standard formats, and used within best-in-class visualization or reporting software. DataAccess seamlessly integrates with leading data visualization tools like Tableau, among others, to enable anyone to connect and visualize their customer data in minutes.In addition, DataAccess works with a variety of data platforms, including leading enterprise data warehouse solutions and big data platforms such as Splunk.For data analysts and BI professionals, DataAccess easily integrates with innovative technologies such as Looker, making it more efficient to create custom data experiences and share data-driven insights across an organization.

"Looker and Tealium share a common goal: help people get real-time access to the data they need to grow their businesses," said Keenan Rice, vice president of alliances at Looker, in a statement. "When a clean, consolidated source of first-party data becomes more accessible across an enterprise in real time, results are more consistent and reliable, and better business decisions can be made."

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