SurveyMonkey Releases SurveyMonkey for Salesforce

SurveyMonkey, an online survey platform, has announced an integration that connects survey data directly with Salesforce.com on the Salesforce AppExchange.

This integration empowers companies to send and analyze surveys from within Salesforce via the SurveyMonkey for Salesforce app. Now available on the Salesforce AppExchange, this application empowers companies to view survey responses directly alongside Salesforce information, providing more context to both data sets.

Built on the Salesforce1 Platform, the SurveyMonkey app offers a simple way for companies to gather feedback and connect the data back into Salesforce in a two-way data flow. Users can schedule surveys at recurring intervals or set triggers based on events in Salesforce. The customer feedback data flows back in for access, monitoring, and analysis down to the contact level without ever leaving the platform and can be accessed via desktop computer and mobile phone.

The app will, for example, help identify upsell opportunities, test product or price offerings, and measure Net Promoter Scores. Once the surveys are active, companies can track performance over time and create custom benchmarks.

"This app demonstrates our continued focus on giving organizations the ability to fully harness the power of data," said SurveyMonkey CEO Dave Goldberg in a statement. "By partnering with Salesforce, and coupling the app with our suite of survey offerings, such as SurveyMonkey Audience, we are helping users worldwide build custom data sets, see results in context, and harness the power of big data."

"A survey app was the most requested integration from more than half of our customers across all segments and industries," said Ron Huddleston, senior vice president for global ISV and channel alliances at Salesforce.com, in a statement "We are excited to bring the power of SurveyMonkey to Salesforce users. Customer feedback is critical for any business, and SurveyMonkey is an ideal addition to the salesforce.com Partner Program as their leadership in the space will help further our vision of being the customer success platform."

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